A life saved is a life earned.

Life is moving fast all around. Life is changing with a great pace. These phrases have become a common phenomenon in every strata of society.

At the top infusion of technology especially in surface transportation has witnessed paradigm shift in past three decades. Rather bringing life threats due to fast mobility on roads. Every year about a million lives falls prey of accidents putting survival of many on stake and many met grave end on roads. More or less physical disability, deaths, life loss of livestock, wildlife and much more caused due to negligence of civic senses, road safety norms or traffic rules.

The event, ROADBOL Festival fosters the idea of using audio visual medium to awaken masses about road safety and its importance in saving lives. The festival invites short movies from film makers, students, amateur artists and people working in different cinematic mediums based on different aspects of fatal life threatening incidents on roads. Choosing Cinema as medium in creating awareness is due to its strong capability of creating memory amongst viewers.

Almost every day one or more reports hits headlines on news media about road accidents. But surprisingly fails in creating a sensible approach in society. The need is to create society of civic-sense awaken people, traffic rules and road safety norms believers and true followers of traffic rules. Thus the Roadbol has come with the idea of creating awareness to save lives, money and time of people who travels to earn or to accomplish any other important, valuable in their lives. As in present world the time is money.

Inspired from words of wisdom that Money Saved is Money Earned the ROADBOL FESTIVAL is narrated. An awaken society about civic sense, traffic rules and road safety norms can promise a safe, healthy and wealthy society, Thus, life saved is a life earned.